Digital Footprint

Expand your digital footprint


You’re connected in all kinds of ways. As a financial advisor, you have to be. But are you really embracing technology in a way that lifts AUM?

Have you done your digital duty – using the required programs and mobile devices – but maybe hesitate when it comes to social media or virtual client meetings?

Financial Advisor Magazine examined a report released by Fidelity Clearing & Custody which found that advisors who embrace technology:

  • Have 40% more assets under management
  • Attract younger investors
  • Increase their geographic reach faster
  • Serve 55% more clients than their technology-resistant peers

The message is not to go completely paperless or cease face-to-face client interactions. Rather, identify day-to-day tasks that may most benefit from a bump in technology. Maybe it’s providing clients with interactive account reports. Or videotaping client presentations and delivering them via email to those who couldn’t attend.

One way Waddell & Reed advisors have expanded their reach is through our award-winning1 social media program, which provides social media education, one-on-one LinkedIn onboarding assistance, and an approved content library. Advisors active in the program point to its key benefits, including strengthened relationships and a new medium to reach out to clients.

1 Industry Award for Social Media Implementation, September 2015

Associated Tags: Technology

Find out more about Waddell & Reed’s social media program and how it can help grow your new or existing practice.

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