Set the course for clients with financial planning and investment solutions.


There are many reasons people choose to be a financial advisor, but one dominates: to make a difference. Using Waddell & Reed’s financial planning and investment solutions, you can do just that.

“When I started researching careers, I knew I wanted to do something that had meaning. Not sell cars or replacement windows but something that could really help change a life.”

Recent college graduate and new financial advisor at Waddell & Reed

“I was ok with my old job in another industry until asked to use misleading sales tactics to sell products I didn’t care about.”

Career changer and new financial advisor at Waddell & Reed

Financial planning is our heritage for one simple reason:

It helps people feel confident in their financial futures. Help satisfy this highly emotional need as a financial advisor at Waddell & Reed. 

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Financial Planning

Change a client’s financial life when you start with a plan

Since opening our doors in 1937, we’ve maintained a simple, genuine and straightforward approach: know clients well, treat them with respect and measure our success by their success. This approach has its roots in the long-lasting client relationships that emerge through planning.

As an advisor at Waddell & Reed, we equip you with financial planning services that show clients you take their financial futures personally. Our services include:

Identify and prioritize client goals with interactive wealth-management tools and resources to support the full scope of basic and advanced financial planning needs, better identify business opportunities and deliver the type of advisor-led digital financial experience clients expect. 

Advanced Planning
Work on more complex cases typically found with high-income and high-net-worth clients using state-of-the-art technology and advanced planning expertise through a partnership with our home office financial, estate, and business planning team. 

Financial Wellness program
Serve corporate clients by helping their employees understand and pursue a balance between living responsibly today and planning for tomorrow's financial goals. 

 The fees that you charge for financial planning services are flexible, determined by you based on:

  • Time spent developing the financial plan
  • Complexity of your clients' financial planning issues and needs
  • Extensiveness of data needed

Investment Solutions

Select investment solutions that give life to a financial plan

Financial plans come to life with thoughtfully selected investment solutions. With Waddell & Reed’s breadth and depth of products – from mutual funds to advisory products to insurance – you can make smart, customized recommendations that complement each individual plan.

Mutual Funds
As a financial advisor at Waddell & Reed you will have access to thousands of mutual funds from more than 100 fund families, including those offered by Waddell & Reed as one of the nation’s most enduring asset management firms. As an asset manager we offer Waddell & Reed Advisors Funds and Ivy Funds® mutual funds. 

Advisory Programs
Choose from a range of fee-based, asset allocation advisory products that utilize innovative product structures and draw upon the expertise of world-class money managers.

529 College Savings Plans
Waddell & Reed, Inc. offers selling agreements with a wide range of 529 plans, including Ivy InvestEd 529 Plan.  

Retirement Solutions
Select from a complete range of individual, employer-sponsored, small-business-owner, nonprofit and government retirement plans.

Trust Services*
Through Pershing Trust Network, Securian Trust Company and BOK Financial Trust Services we offer personal trust services to meet your clients’ estate-planning needs.

Insurance and Annuities
Satisfy the risk management strategies within your clients’ financial plans with a broad range of products from many of the industry’s leading providers. Products include fixed and variable annuities, life insurance, long-term care insurance, disability income insurance and health insurance.

Brokerage Solutions
Transfer and consolidate client financial holdings from other brokerage accounts to Waddell & Reed. In addition, clients can purchase, exchange and sell mutual funds, as well as invest in equity and fixed-income securities.

*Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Börse, Irish Stock Exchange, the London Stock Exchange and the Australian Stock Exchange. Additional information is available at

Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners.

Investment Management Team

Since 1937, Waddell & Reed has managed a broad range of investment products with a disciplined approach and global perspective, designed to help you meet your clients’ needs.

Consistently, our investment team undertakes fundamental research with the corresponding market alertness that can only be gained by time in the field, around the world. Through all market cycles, the team is dedicated to:

Rigorous Fundamental Research.
We analyze companies on our own rather than relying on widely available research produced by others.

Collaboration and Accountability.
We balance collaboration and individual accountability, which ensures sharing and analysis of investment ideas among investment professionals, while empowering portfolio managers to shape their funds individually.

Focus on Growing and Protecting Investors’ Assets.
We believe this approach seeks to capture asset appreciation when market conditions are favorable and manage risk during difficult market periods.

Consistent investment management approach

Get Started.

Understand our products and services and the role they will play in your career as a financial advisor at Waddell & Reed. 

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