Waddell & Reed

Values to Guide You

You don’t have to look far to see our value system – the Seven Cs – incorporated each day at our headquarters and in the community. The Seven Cs are a visible, real and attainable expression that guides our work and communicates who we are. As a company, we celebrate and highlight these values through regular communication, incentive meetings and at an annual recognition event.

Clients
Everything we do must have the client at its center.

We believe in the primacy of the client first, last and always. As a firm, we exist because of and for our clients. The entire Waddell & Reed organization is committed to the client and the trust that binds that relationship.

Character
In spirit, and in practice, we will meet or exceed the ethical and operating standards that govern our business.

We do this not simply because it is required by the regulatory agencies but because it is the right thing to do for our clients and ourselves.

Commitment
We will bring a sense of urgency to our work every day, giving the best of ourselves to our clients and to our organization.

Waddell & Reed is a place where advisors care deeply about their clients, have a passion for the business, enjoy the fruits of their labor and where talented and entrepreneurial people are embraced and rewarded.

Convergence
We bring unique value to our clients through the combination of a proven, experienced investment management team and a national network of talented financial advisors.

While most firms can boast of one or the other, Waddell & Reed can offer you and your clients both.

Creation
We always will be focused on building upon our team of financial advisors, our product and service offerings, and our results.

Creation is a commitment to innovation and growth on all levels. We work tirelessly to attract and retain the most talented professionals in our industry and arm them with the best client solutions.

Competitiveness
We will be competitive – in products, services and professional acumen – with other providers in the investment management and financial planning business.

We consistently demonstrate a deep commitment to providing our advisors with an extremely competitive lineup of products and services.

Camaraderie
We will continue always to foster Waddell & Reed’s unique, familial culture.

We believe in healthy competition but, at the end of the day, our atmosphere is collegial and family-oriented. In this spirit, we don’t have separate home office and field office cultures – we are one company with one culture that fosters strong and lasting relationships among us all.