Waddell & Reed

Developing Your Knowledge Base

Your professional development program mirrors how we build financial plans for our clients – personalized, supportive and consultative. Interactive and self-directed computer-based programs plus valuable coaching with your manager result in a fully customized training agenda based on your needs. Your tailor-made plan ensures learning is "just in time."

Our results-based professional development system leverages your background and experience to create your competitive advantage. The real world content is timely and enables you to build your knowledge and skills in layers over time.

CAREER READINESS TRACT (CRT)
From the moment you join our organization, even before you become a fully licensed financial advisor, you begin our CRT. This system includes online sessions delivered through one-on-one coaching, group meetings and mentoring. CRT helps you gain a deeper understanding of our culture and the activities needed to be a successful financial advisor. Through best practice activities, you and your field leader will make a jointly agreed upon decision about your career as a financial advisor.

CRT Best Practices

Activity
Daily
  • Study for licensing exams
  • Gather quality introductions
Weekly
  • Drill for Skill
  • Observation appointments
  • Complete CRT pre-session tasks and in-class activities


WADDELL & REED UNIVERSITY (W&R U)
W&R U is an online university that provides web access to more than 700 self-paced courses, live interactive webinars and a variety of curricula targeted to meet you at various stages of your career. Designed to build layers of knowledge and skill while you're engaged in the real world, W&R U is about rigor, relevance and relationships.

The program will help you fully engage in your career as you participate in activities such as joint appointments, client case analysis and manager mentoring sessions. All the while you'll learn best practices for building your practice.

Newly Licensed Advisor Best Practices

Activity
Daily
  • Meet with two prospects
  • Complete appropriate prospecting activities – 25 contacts
  • Review Synygy compensation system
  • Observe and/or conduct one financial planning presentation
Weekly
  • Meet with 10 prospects
  • Gather quality introductions
  • Observe/co-facilitate at least five financial planning presentations
  • Observe one data collection
  • Enter accomplishments into eScoreBoard

Through W&R U, you can create personalized learning paths to support your areas of interest and address your practice's unique needs. Your learning paths will guide you through initial product knowledge, skills and foundational information. W&R U content is expanded and updated regularly and includes required FINRA Firm Element courses and other required training. With the help of W&R U, you can become a skilled financial advisor who consistently delivers a positive client experience, enjoys the business and contributes to division office productivity.

CAREER BUILDING CONFERENCE (CBC)
During your first year with Waddell & Reed, you may attend CBC, our regional training conference. At CBC, you will learn from field leaders, wholesalers and other financial advisors. Topics are designed to build your skills and knowledge, inspire you to actively enhance your career and reinforce your knowledge of sales and marketing activities.

CAREER DEVELOPMENT CONFERENCE (CDC)
After reaching an initial level of success as a new financial advisor, you will be invited to participate in CDC . During this comprehensive, interactive conference at our corporate headquarters, you will gain:

  • Heightened confidence and belief in the value you bring to your clients
  • Expanded knowledge about the financial planning sales process
  • Increased proficiency in applying financial, insurance, investment and retirement planning strategies
  • Enhanced skills in implementing business planning techniques to grow your practice
  • A deeper understanding of how the quality and quantity of your client acquisition activities impact your success

CAREER ENHANCEMENT CONFERENCE (CEC)
As a more seasoned financial advisor, you may attend higher level professional development events. Conducted by home office subject matter experts, field leaders and other industry experts, these conferences and workshops will enhance your skills and knowledge in areas such as practice management, advanced financial planning and personal marketing.

SALES DEVELOPMENT PROGRAMS
Waddell & Reed's sales approach encompasses permission-based sales skills. You may participate in sales skills programs that help you address challenges, apply effective systems of communication, master a discovery process, manage the decision-making process and gain psychological insights to enhance the dynamics of your client/advisor relationships.

QUALITY INTROS REFERRAL GATHERING PROGRAM
Quality INTROs is a professional process for generating quality leads in a relationship-focused business. This program offers a step-by-step process that allows you to escalate your productivity and vastly expand your sphere of influence through low pressure, quality introductions.

PROFESSIONAL DESIGNATIONS – SCHOLARSHIP SUPPORT
Professional development is an ongoing process. When you're ready to add to your knowledge base, Waddell & Reed offers financial support for certain professional designations including CMFC®, CFP®, ChFC®, CLF® and CLU®.

CONTINUING EDUCATION (CE)
You'll have access to a library of courses that provide CE credits toward designations such as CMFC®, CFP®, ChFC®, CLF® and CLU®. Waddell & Reed also provides FINRA continuing education and financial support for third-party CE courses based on certain renewal fee guidelines and qualification levels.