Waddell & Reed

State-of-the-art systems

We arm you with technology that gives you a competitive edge and strives to reduce non-revenue-generating activities. We carefully select technology partners that specialize in creating solutions for financial professionals, and we teach you to use those solutions to maximize your success. With some of the best technology in the wired world at your fingertips, you will be positioned to nurture and strengthen your advisor/client relationships.

Our commitment to technology is paramount to our collective success; subsequently, our ongoing financial investment is profound. Waddell & Reed has negotiated enterprise pricing for this comprehensive package and heavily subsidizes the cost for our advisors. If you acquired the components separately, you would pay more than $2,700 per month. Instead, our technology bundle is currently available to you at only $210 per month.

Advisor Portal - eSuite

eSuite is Waddell & Reed's web-based technology hub − a one-stop landing page that enables you to manage your business right from the browser and gives you access to extensive resources anywhere, anytime. eSuite seamlessly integrates all our technology tools into a user-friendly advisor workstation and serves as your entry point for the daily activities that drive your business. In addition, you can access our advisor resource center, eSource, for additional information on our product offering, marketing programs, technology trends, corporate communications, and reference materials. Because everything you need to run your business is in one place, your efficiency goes up, as does our ability to train and support you. In short, this powerful portal is designed to make it easier to conduct business and better serve your clients.


Today's fiercely competitive environment requires a powerful source of tools and information to increase productivity and perform at your best. Pershing's NETX360 is designed to help you efficiently manage your clients' accounts, deliver first-rate service, and effectively develop new sales and revenue opportunities. It provides you with optimal tools, features, and content that are virtually unsurpassed in the industry, allowing you to:

  • Tap into some of the most respected providers of industry research, tools, market data and news, all designed to build your knowledge base and help grow your businesses.
  • View client account information, including balances, orders, holdings, and history, from a single screen to more effectively manage client accounts.
  • Establish a client account in minutes with online account setup.
  • Generate client reports to analyze your business as it relates to balances, holdings, trade history, and account profile information.
  • Identify potential revenue-generating opportunities from existing clients by leveraging eAnalytics, a powerful data-mining tool.
  • Initiate account transfers online and view statuses in real time to keep clients informed.
  • Eliminate the tedious task of managing clients' paper statements, trade confirmations, and tax statements with e-Document Suite™.
  • Utilize the enhanced performance and speed of the NETX360 Windows-based version or take advantage of the web-based version from any computer, whether in the office or on the road.

The NETX360 platform is continually enhanced with the latest tools and technology to give you the most advanced functionality in the industry.

SmartOffice (EBIX CRM , formerly E-Z Data)

SmartOffice is a comprehensive, web-based client relationship management solution designed to address the needs of your growing practice. SmartOffice delivers industry-specific practice management tools, investment data downloads and integration with other applications to help you manage your business and service your clients from anywhere, anytime − all while increasing the personal level of service that secures your position as your clients' most trusted financial advisor.

COMPASS (Albridge Solutions)

COMPASS (Comprehensive Portfolio Aggregation Services) gives you online access to your clients' account information. The system aggregates all the accounts you manage on behalf of your clients, including their mutual fund and variable annuity accounts, into an easy-to-use system. COMPASS also lets you create a variety of client and advisor reports including:

Client Reports:

  • Portfolio snapshot/performance
  • Transactions by investor and portfolio
  • Model portfolio rebalance
  • Holdings by investor, classification, portfolio
  • Asset allocation by asset type and class

Advisor Reports:

  • New accounts
  • Client by sales
  • Clients by assets under management
  • Daily trade activity


Developed in partnership with DST's VMware, eStub facilitates the imaging and electronic deposit of checks using a customized scanner and fax machine available at all division and district offices. Advisors who qualify for the Personal Office Support Program will receive the necessary eStub hardware and software to deposit checks electronically.

INVESTMENTPlan (Morningstar® Advisor WorkstationSM)

INVESTMENTPlan is a comprehensive suite of web-based investment planning and research tools developed by Morningstar. INVESTMENTPlan provides access to an extensive investment research database, a portfolio analysis tool to build suitable recommendations and presentation tools to create dynamic and easy-to-understand client reports. The application suite consists of three modules:

The Research module provides access to extensive research databases (updated monthly), including more that 200 data points on:

  • Open-end mutual funds
  • Variable annuity/life sub-accounts
  • Individual stocks
  • Exchange-traded funds
  • Closed-end funds

The Hypothetical Illustrations module allows you to quickly, accurately and efficiently model product performance and create customized historical investment illustrations. Using the Hypothetical Module's easy to follow six-step workflow, you can illustrate investment strategies based upon:

  • Specified schedules
  • Taxes and fees
  • Multiple rebalancing options

The Portfolio Builder module is designed to help you analyze a client's risk tolerance and current portfolio allocation, create an appropriate asset allocation plan and present specific product recommendations customized to meet your client's financial goals and objectives. The module's guided interface can be used to create a detailed comprehensive proposal, including the following reports:

  • Portfolio comparison
  • Portfolio snapshot
  • Portfolio x-Ray
  • Stock intersection

FOCUSPlan (EISI – Profiles Professional)

Profiles Professional is a comprehensive, industry-leading financial planning tool that allows you to tailor analyses based on individual client needs. Profiles Professional delivers financial planning services including, FOCUSPlan Start-up, FOCUSPlan and FOCUSPlan Tax-Sensitive. This easy-to-use application provides high-quality, client-friendly presentations and reports.

FOCUSPlan Forecast (EISI – Profiles Forecaster)

Profiles Forecaster is a professional approach to a goals-based needs analysis in accumulation or protection areas, such as financial independence (retirement), asset allocation, education funding, survivor needs, long-term care and disability needs. Its straightforward design ensures simplified data or the ability to drill down and enter more detailed information, if desired. Dynamic, graphic-rich presentations can be created in as little as 20 minutes in many cases.

FOCUSPlan Premier (EISI – NaviPlan Select)

Through a partnership with our home office financial, estate, and business planning experts, you have access to EISI's most sophisticated planning tool, NaviPlan Select. Designed for your high-income and high-net-worth clients and prospects, the Premier planning process provides access to state-of-the-art technology and advanced planning expertise. Through a collaborative process, you can create sophisticated plans to address your high-net-worth clients' complex financial needs.

Retirement Planning Calculators

Our retirement planning calculators are designed to help you present complex retirement plan contribution calculations to your clients in a user-friendly, understandable way. Individual calculators include:

  • IRA Deduction Analysis−Joint and Single Filers
  • 457(b) & 403(b) MAC
  • Roth/Tradition IRA Comparison
  • Payroll Deferral Options−Paycheck Analysis
  • Required Minimum Distribution
  • Required Minimum Beneficiary Distribution
  • Substantially Equal Periodic Payments
  • Self-Employed Plan Contributions−Exclusive(k), SEP, Profit Sharing Plan
  • Qualified Plan Stock Rollover Analysis
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We believe that technology is only as good as the time it saves, the freedom it brings and the doors it opens for our advisors.